BORN TO COMPETE
P1Sim, a family-owned business brought together by two brothers and their love for racing.
Benoit and Benjamin founded P1Sim to bring quality, expertly designed, handmade sim racing wheels to the market. The idea was to give our drivers the most authentic racing experience on virtual racetracks. The company was founded in 2021 and although we may seem like the new kid on the block, our sim racing steering wheels have got big names running them!
And in fact, we did so well with our products that the simulator entrepreneurship world came to us…
Now buckle up because we are heading straight into Spa’s “Raidillon of eau rouge” with our story!
Big companies wanted to buy us out after only 1 year, but we were also approached by a bunch of guys coming from the racing industry that made a name for themselves in simulation for race car manufacturers and racing teams.
Benoit who was a former race mechanic on GT3 cars and Benjamin a single seater race engineer, both knew the quality and control our drivers expected and needed: the exact same quality as in a real race car. And those guys that showed interest in us, all came from top level of real international motorsport. Where all efforts are wholly polarized into one direction: achieve the best possible performance. Finish in first position, P1! And that meant a lot to us, because we shared the same mindset.
So, we shook hands, started collaborating on developing more steering wheels and…our latest product, the P1 pedal box. Our goal remained the same, give our drivers the ‘real feel’ they were thirsty for. And to achieve this, we’ve collaborated with some of the best drivers in motorsport. Pierre Gasly, Formula 1 driver and GP Winner and Andre Lotterer, 5 Times 24h of Le Mans Winner only to mention a few, but also some world class sim racers and sim racing teams to understand their needs.
And to keep that flow going, we are constantly striving for innovation and your insights and feedback help move us forward.
Our products have been built to last, being crafted one by one. Just as in real racing we have put sweat and tears into designing and creating them because we’re passionate about a job well done, and by building a community of racers that will love using our equipment.